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LATEST SANDBOX GUIDE
The Sandbox Guide to… Country Music Marketing 2023
In 2023, both country music and its fanbase have changed significantly – and it’s still a powerhouse music genre. This Guide explores how modern country music is being marketed to a youthful and diverse audience.
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Behind The Campaign :: The National
US alternative rock band The National released their ninth album, First Two Pages Of Frankenstein, on 28 April 2023. It was their first album since member Aaron Dessner became infinitely…
Behind the Single: Eslabon Armado & Peso Pluma
Behind The Single: “How to break a regional Mexican song globally” Track: Eslabon Armado, Peso Pluma “Ella Baila Sola” (Released: 17 March 2023) Label: Del Records Metrics: #1 Billboard Global…
Behind The Campaign :: Pink Floyd
Pink Floyd’s The Dark Side Of The Moon has been reissued and remastered several times over the years, meaning that trying to make the 50th anniversary edition suitably different was…
Tools :: Remedy
With the increasing popularity of online video content consumption, music industry professionals are seeking new ways to increase their artists’ reach, fan engagement, and ultimately, generate revenue. Social media channels…
Campaigns :: 31 May 2023 – Daft Punk, Notorious BIG, Ministry Of Sound, Spinnin’ Records
Daft Punk get augmented, the late Notorious BIG’s final album in new podcast series, Ministry Of Sound’s new weekly gaming livestream, and Spinnin’ Records’ Shorts.
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The Sandbox Guide to… Music Analytics in 2023
This Guide is designed to give you a refreshed view of the broiling, turbulent sea of data on which all artists sail – and that marketers need to be able…
Behind The Campaign :: Andrew McMahon In The Wilderness
Andrew McMahon signed with Nettwerk Music Group in March 2023. The team explain how they lined things up for his new album.
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Tools :: Medallion
Medallion is a platform that uses web3 technology and where artists can create digital worlds – with the aim of fostering fan communities, drive engagement, provide actionable insights, and unlock…
Behind the Single: Libianca
5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, the industry was preparing for…
Campaigns :: 3 May 2023 – Pink Floyd, Sigur Rós, J Dilla, Squid
Pink Floyd in Australia, digital goodies from Sigur Rós, Stem Player works with J Dilla’s estate, and Squid’s interactive game.
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Behind The Campaign :: CKay
Nigerian Afrobeats singer CKay put out his first EP in 2017 through Chocolate City and the label then entered into a partnership with Warner Music Africa in 2019 where he…
Tools :: Immensity
It’s crucial for artists to have a strong online presence – however, with so many platforms available, it can be challenging to know which ones are impactful and where to focus…
The Sandbox Guide to… YouTube Shorts
YouTube’s Shorts, a platform-within-a-platform that YouTube says now generates 50bn daily views. In this Guide we look at how you can get the most out of Shorts.
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Behind the Single: PinkPantheress, Ice Spice – ‘Boy’s a liar Pt. 2’
Behind The Single: How to market a modern collaboration Track: PinkPantheress, Ice Spice “Boy’s a liar Pt. 2” (Released: 3 February 2023) Label: Warner Records UK Metrics: Peaked #2 on…
Campaigns :: 6 April 2023 – Pink Floyd, Apoki, Dice, Cari Lekebusch
New and noteworthy campaigns from Pink Floyd, Apoki, Dice and Cari Lekebusch.
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