👋 THE KNOWLEDGE: Get a weekly mix of the best news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links and unusual music we find online each week.) It's FREE, fun*, and every Friday.
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Our Sandbox Guides explain how you can get started in innovative or notable marketing fields. We speak to the experts, who tell us how they are using new platforms, creating new strategies, or building new audiences. The Guides feature cutting-edge case studies, benchmark data and a series of actionable takeaways, so that you can get started immediately. Published every month as part of Sandbox.
In 2023, both country music and its fanbase have changed significantly – and it’s still a powerhouse music genre. This Guide explores how modern country music is being marketed to a youthful and diverse audience.
This Guide is designed to give you a refreshed view of the broiling, turbulent sea of data on which all artists sail – and that marketers need to be able to navigate.
YouTube’s Shorts, a platform-within-a-platform that YouTube says now generates 50bn daily views. In this Guide we look at how you can get the most out of Shorts.
Spotify’s recent “Stream On” event generated headlines for the unveiling of its mobile app’s new homepage, but it included a number of other product announcements that, for music marketers, are just as significant – this Guide looks into those tools, and how labels, artists, and their teams can use them to creatively connect with new audiences, and satisfy existing ones.
Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.
Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.
It’s back: and the 2022 issue of our utterly essential Campaigns of the Year report is as big as ever. With 60 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: […]
Catalogue music is having a moment: a full third of Spotify’s weekly Top Songs are now catalogue tracks, and catalogue syncs – Kate Bush, we’re looking at you – have been big news this year. Catalogue music brings with it mood, authenticity, pedigree – and money… but only if you get it right. So how can you best […]
Patreon has become a key platform for musicians of all stripes – perhaps to be expected of a company co-founded by a musician: Jack Conte, of band Pomplamoose, and who remains the company’s CEO today. Patreon has emerged as one of the platforms to build a paying community – that rewards artists for their creativity, […]
TikTok is a hit machine: designed for international virality, with music at its core. It’s no surprise that it’s become the music industry’s social media focus – and thus potentially a path to artist burnout. So how can you support artists to make short-form videos in a way that’s healthy for everyone involved? We spoke to […]
Latin America is rich in talent, and has a music economy that continues to boom – an ideal region to try to break into. So how do you do that? We’ve put together a guide that explores the opportunity, and we speak to the experts across the region who tell you how to go about it. In […]
Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit further. Not only is trimming costs good financial sense, but we all benefit in a music industry […]
